5 Social Media Practices You Thought Were Winning...But Aren't

In today’s digital age, social media is an essential tool for real estate professionals looking to grow their business and connect with clients. However, not all social media practices are as effective as they might seem. Some strategies that were once considered winning can now do more harm than good. Here are five social media practices you thought were winning...but aren’t.

1.  Posting Too Frequently

You might think that the more you post, the more visibility you’ll gain. However, overposting can overwhelm your audience and lead to decreased engagement.

Why It’s Not Winning:

-  Algorithm Penalties:  Social media platforms like Facebook and Instagram have algorithms that prioritize content based on engagement. Posting too often can lead to lower engagement rates, causing the algorithm to show your posts to fewer people.

-  Audience Fatigue:  Bombarding your followers with too many posts can lead to unfollows or muted notifications, reducing your reach and influence.

What to Do Instead:

-  Quality Over Quantity:  Focus on creating high-quality, valuable content that resonates with your audience. Post consistently but not excessively – find a balance that keeps your audience engaged without overwhelming them.

   2.  Using Too Much Promotional Content

Constantly promoting your listings and services can make your social media presence feel like one big advertisement, turning off potential clients.

Why It’s Not Winning:

-  Lack of Engagement:  Promotional posts often receive less engagement because they don’t provide value to your audience.

-  Authenticity Concerns:  People use social media to connect and engage, not just to be sold to. Overly promotional content can make you seem insincere and pushy.

What to Do Instead:

-  Value-Driven Content:  Share a mix of content, including educational posts, market insights, client testimonials, and behind-the-scenes looks at your day-to-day life. This builds trust and keeps your audience interested.

   3.  Ignoring Analytics

You might be posting regularly and engaging with your audience, but if you’re not analyzing your social media performance, you’re missing out on crucial insights.

Why It’s Not Winning:

-  Missed Opportunities:  Without analyzing your metrics, you won’t know what’s working and what’s not, making it difficult to optimize your strategy.

-  Wasted Effort:  Posting without understanding your audience’s preferences can lead to wasted time and effort on content that doesn’t resonate.

What to Do Instead:

-  Monitor Analytics:  Use the built-in analytics tools on each platform to track engagement, reach, and audience demographics. Adjust your strategy based on these insights to maximize your impact.

   4.  Not Engaging with Your Audience

Posting content is only half the battle. If you’re not actively engaging with your audience, you’re missing out on building meaningful connections.

Why It’s Not Winning:

-  Missed Relationships:  Social media is a two-way street. Failing to respond to comments, messages, and mentions can make you seem unapproachable and disinterested.

-  Lower Engagement:  Platforms reward accounts that foster engagement. Ignoring your audience can lead to decreased visibility and reach.

What to Do Instead:

-  Engage Actively:  Respond to comments, like and share user-generated content, and participate in conversations. Show your audience that you value their interaction and input.

   5.  Using Generic Content

While it’s easy to share generic posts or stock images, this practice can make your social media presence feel impersonal and disconnected from your brand.

Why It’s Not Winning:

-  Lack of Connection:  Generic content doesn’t showcase your unique personality or value proposition, making it harder for potential clients to connect with you.

-  Brand Dilution:  Using the same content as everyone else can dilute your brand and make you indistinguishable from competitors.

What to Do Instead:

-  Create Original Content:  Share personal stories, client success stories, and unique insights that reflect your brand’s voice and values. Use high-quality, original photos and videos to make your posts stand out.

Relying on outdated or ineffective social media practices can hinder your success in building a strong online presence. By focusing on quality over quantity, providing value-driven content, engaging with your audience, monitoring analytics, and creating original content, you can transform your social media strategy and achieve better results.

Dream BIG and Let’s Get Moving!

If you’re ready to take your social media strategy to the next level, schedule an appointment with me today. Together, we can develop a personalized plan to enhance your online presence and drive your real estate business forward.